At Doing Everything Different, we believe that diversity and individuality are essential to attain one’s goals. After all, these attributes make your vision unique. Creating a unique vision that inspires others to unite across difference is the goal of this campaign. Unity is a belief in possibilities. It is a commitment to grow together when faced with the pressure to move forward apart. We have seen how our differences can be used to divide us – to position one product, one idea, or one person over another. We challenge you to envision a new possibility. A possibility that measures success by one’s ability to bring people in instead of leaving people out.
We view clothing as a means of expression. Our team has created a collection of items that represent the ideals that drive our work: individuality, change, progression, and unity. This campaign, rooted in these ideals, urges you to be who you are while being open to change and growth. It compels you to move forward to accomplish your goals without leaving others behind. It reminds us that we can be different and still acknowledge the shared experiences and values that unite us. We invite you to be a part of something bigger – a movement committed to creating real and lasting change. A percentage of all proceeds from this campaign will be donated to a non-profit organization committed to diversity and defending the civil rights of all communities.
A behind the scenes look at the daily processes with creating the UN1TED campaign.